Mobile megatrends 2012

Mobile megatrends 2012
The latest in our annual Megatrends report series – Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile

Will China Mobile Finally Get the iPhone?

Will China Mobile Finally Get the iPhone?
PC Magazine
By Angela Moscaritolo China Mobile, the world’s biggest telecom carrier, is currently in talks with Apple to offer the iPhone, the company’s new chairman told shareholders Wednesday. Bloomberg is reporting that China Mobile Chairman Xi Guohua told

Global mobile phone sales now in decline

Global mobile phone sales now in decline
BGR
Despite some vendors seeing record smartphone sales, worldwide sales of mobile phones declined 2% year-over-year to 419.1 million units in the first quarter of 2

Social Video Apps Are Trending, But Will They Hit the Mainstream?

Social Video Apps Are Trending, But Will They Hit the Mainstream?
BetaKit
Mobile video startups are apparently blowing up, gaining popularity with both investors and users. Socialcam and Viddy have been fighting over the spotlight lately, trading headlines about funding, and trading places atop Apple’s list of top free iOS

Mobile Advertising Tips and Secrets

Mobile Advertising Tips and Secrets
Three main types of mobile ads are: – Banner: used by telecom, tech and dating companies – Video: used by movies, auto and CPG because they often already

U.S. Mobile Advertising and Search Market – new market research …

U.S. Mobile Advertising and Search Market – new market research
Mobile video ads have emerged as one of the fastest growing industry segments. Mobile video ads can be served within both video and non-video data

mobile advertising

mobile advertising
The Guardian
Guardiannews.com content is available through a range of mobile devices: A dedicated mobile site giving users access to guardiannews.com content any time and from any device. It is optimised for mobile screen sizes and connection speeds.

Too Early for Web Video to Affect TV

Too Early for Web Video to Affect TV
MediaPost Communications
Web video viewing, meanwhile, increased by only 11 minutes from 2010, and was flat for mobile devices. With that in mind, if digital video advertising is expected to grow by 36 percent this year, where will the additional revenue come from?

Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey’s Media Ad View

Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey’s Media Ad View
MarketWatch (press release)
BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending,

Integrate Mobile Into Your Campaign

Integrate Mobile Into Your Campaign
AllAfrica.com
The campaign got consumers to go to the web and customise a video to their friend’s name and then send it to their mobile. The videos, a mission impossible style short movie got consumers to see what it is like to work in the navy.

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